Relaunching Skiply – Rakbank's fintech app for education payments

How a product with frozen development and a backlog of negative reviews grew to 4.8 stars and 10,000+ ratings on the App Store

Relaunching Skiply – Rakbank's fintech app for education payments – app screens

Skiply Portal – the admin platform for schools and education merchants

Building the merchant side of Skiply – where schools list offers, manage audiences, and run payments – to close the loop with the family app

Skiply Portal – the admin platform for schools and education merchants – app screens

Restructuring RAK Digital – the digital services portal of the RAK government

How we cut the path to a service from 7 clicks to 3 by rebuilding navigation around themes and an AI assistant

Restructuring RAK Digital – the digital services portal of the RAK government – app screens

Cutting support requests by 3x in B-152 through metric-driven UX changes

How analysing what users actually called support about led to a series of UX changes that brought monthly tickets down threefold

Cutting support requests by 3x in B-152 through metric-driven UX changes – app screens